Many people think of customer service as a department. My belief is that customer service is a philosophy, not a department. It should be embraced by every employee, regardless of their job and how long they’ve been there.
If you sell products and services that people buy because they have to, then read on. After over 25 years of advising companies that deal primarily with reluctant customers, I’ve developed these four strategies for helping customers feel better about spending money on grudge purchases.
Marketing your water-well business has never been easier with free online tools and platforms literally at your fingertips. The trick is knowing which social media and website platforms are right for you. Chris O’Shea, business advisor with Business Development Bank of Canada (BDC) Advisory Services, shared his best tips and practices on how well-drilling businesses can effectively use these tools to turn your target market into repeat customers.
Personalization can mean anything from remembering customers’ names to issuing timely email reminders. As customer service expert Shep Hyken writes, creating a great personalized experience for customers leads to the best kind of word-of-mouth marketing.
When was the last time you called your business? I recently spoke at a conference. After the speech, the client gave me a gift: the list of everyone in the audience with their contact information. She suggested I pick up the phone and let everyone know they should hire me to speak at their next meeting. (Now, that’s a nice gift!)
Your most effective and cost-efficient source of new business is referrals. However, many business owners feel it makes them appear needy, desperate, or imposing. Here are five ways to ask for referrals without making you – or your customer – feel uncomfortable.
Las Vegas, NV – Water treatment as a diversification opportunity for water well system professionals was the topic of a workshop at 2016 Groundwater Week. Water Well Journal reports. | READ MORE
Is it just me or does customer service seem to be a lost art in many businesses?
Being a rural Canadian can sometimes feel a bit like being a second-class citizen.
Let’s be frank – if you work for a company, then your primary goal is to make money. Period. You may have secondary goals to serve the interests of your customers, employees, and be a good corporate citizen, but your first priority is strictly return on investment. Profit.
I’m hearing from the industry about a general decline in the number of water wells being drilled compared with the volume of yesteryear.
South Atlantic Jubilee
July 28-30, 2018
ICID International Conference and Executive Council Meeting
August 12-17, 2018
PFAS in Groundwater Workshop: The Professional’s Challenge
August 14-15, 2018
Protect Your Groundwater Day
September 4, 2018
Atlantic Ground Water Association Fall Convention
September 27-29, 2018
World Water-Tech North America
October 24-25, 2018