Marketing your water-well business has never been easier with free online tools and platforms literally at your fingertips. The trick is knowing which social media and website platforms are right for you. Chris O’Shea, business advisor with Business Development Bank of Canada (BDC) Advisory Services, shared his best tips and practices on how well-drilling businesses can effectively use these tools to turn your target market into repeat customers.

Chevy recently partnered with John Deere at its world headquarters in Moline, Ill., to show off its newest version of the Heavy Duty Silverado pickup.

Personalization can mean anything from remembering customers’ names to issuing timely email reminders. As customer service expert Shep Hyken writes, creating a great personalized experience for customers leads to the best kind of word-of-mouth marketing.

When was the last time you called your business? I recently spoke at a conference. After the speech, the client gave me a gift: the list of everyone in the audience with their contact information. She suggested I pick up the phone and let everyone know they should hire me to speak at their next meeting. (Now, that’s a nice gift!)

Your most effective and cost-efficient source of new business is referrals. However, many business owners feel it makes them appear needy, desperate, or imposing. Here are five ways to ask for referrals without making you – or your customer – feel uncomfortable.

Las Vegas, NV – Water treatment as a diversification opportunity for water well system professionals was the topic of a workshop at 2016 Groundwater Week. Water Well Journal reports. | READ MORE

Is it just me or does customer service seem to be a lost art in many businesses?

Being a rural Canadian can sometimes feel a bit like being a second-class citizen.

The water well industry uses a lot of trucks to get its business done. All manner of pickups move men, women and their equipment in and out of primitive, remote job locations. At least that’s how it’s always been; till now perhaps.

Let’s be frank – if you work for a company, then your primary goal is to make money. Period. You may have secondary goals to serve the interests of your customers, employees, and be a good corporate citizen, but your first priority is strictly return on investment. Profit.

I’m hearing from the industry about a general decline in the number of water wells being drilled compared with the volume of yesteryear.

For the past nine years veteran automotive journalists have donated their time to act as judges in the only annual North American truck competition that tests pickup and van models head to head – while hauling payload and also towing.

Simcoe, Ont. – The rapid increase in electricity costs in the past five years has been challenging for business. Politics, clean-energy initiatives and the economy – they all affect the energy market and they have all had their part to play in rising prices.

Aug. 4, 2015, Toronto – Conservative Leader Stephen Harper suggested the federal government's budget is going to be tight for the next two years, adding that a tax credit he's promising if re-elected wouldn't be implemented until mid-way into that mandate. CBC News reports. | READ MORE

July 30, 2015, St. John's – The St. John's market has been holding steady during the recent economic slip due to oil's price tumble, and first time home-buyers are leading the charge, CBC News reports. | READ MORE