CIPHEX Roadshow sets new attendance records
November 22, 2011, Don Mills, ON – The 2011 edition of the CIPHEX Roadshow was an unqualified success with more attendees and better quality attendees than ever before, CIPHEX reported.
The CIPHEX Roadshow was developed to provide a cost-effective and time-efficient way for contractors, wholesalers, government representatives, engineers, technicians and other industry professionals to meet with manufacturers and learn about new products and technologies.
The tour of one-day shows kicked off in Edmonton (Oct. 18), then traveled to Regina (Oct. 20) and then across the country to St. John’s (Nov. 3).
“The CIPHEX Roadshow allows us to take a show to smaller regions that typically don’t see full scale shows. This venue provided Taco and Beautiful Heat a great opportunity to meet with many new prospects and existing customers within a very short time frame,” said Sean Giberson, sales manager, Residential Products, TACO (CANADA) LTD.
In all three cities, attendance was up more than 10 per cent over previous years. More than 70 per cent of attendees said they plan to make purchases based on what they saw at the show within the next six months.