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Pedrollo Group acquires majority ownership of Superior Pump, bringing family-owned businesses together

June 1, 2022  By Pedrollo Group

Saint Paul, Minn. – Pedrollo Group, an Italian family company globally recognized as a benchmark in the water pumps industry, has acquired a majority share of Superior Pump, the brand name for Michel Sales Company, based in Saint Paul, MN. Superior Pump is active in the design, manufacture, and marketing of residential and commercial water pumps and systems with a strong direct presence in the North America market.

Superior Pump and Decko Products are the trading names of Michel Sales Inc.

Superior Pump was founded in 1999 by entrepreneur Chip Michel, with an extensive experience in the sector and a family that boasts an entrepreneurial history of more than 100 years. Today it is led by his son Charlie Michel III, who will remain minority shareholder and CEO.w


Through the acquisition of a major stake in Superior Pump, the Gruppo Pedrollo is pursuing two strategic objectives: to strengthen, through an established, historical player its presence in North America, and to extend the entire product range of the group to a large and consolidated customer base.

The strategic plan going forward is to fully commercialize and launch the Pedrollo brand in the U.S.A. and Canada.

Pedrollo Group is one of the major industrial companies in Northern Italy. It operates in the sectors of water handling, energy transformation and applied technology. Thanks to the activities of the founding company Pedrollo S.p.A., it is recognized among the world leaders in the production of electric pumps.

Although strongly oriented towards the global market (it exports most of its production to more than 160 countries with its 12 commercial branches), it firmly maintains research, design and production concentrated in Italy – with a plant of more than 200,000 square metres (1.2 million square feet).

The group, which developed from Pedrollo S.p.A. with some 1,200 employees, has grown to include the complementary businesses of Linz Electric (alternators and welders), Gread Elettronica (electronics and software), and Panelli (submersible pumps and motors). With the acquisition of Superior Pump, conducted through Pedrollo Group Inc., the Pedrollo Group expanded its leadership in hydraulic pump technology, focusing on a direct presence in the North American market.

The group is managed by the CEOs Alessandra and Giulio Pedrollo. Highly automated systems guarantee the competitiveness of the group that has constantly invested in innovation, research and design and adopts original solutions in the fields of mechanics, design, electronics, and human skills.


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