Ground Water Canada

Franklin Electric acquires First Sales water treatment manufacturer

August 6, 2019  By Ground Water Canada

Jeff Frank of Franklin Electric presents a seminar at Groundwater Week in 2018.

Fort Wayne, IN – Franklin Electric Co. Inc. has acquired First Sales, an Indiana manufacturer of water treatment and filtration equipment for the residential and commercial markets.

First Sales designs, manufactures and distributes its products under the Sterling Water Treatment and Avid Water Systems brand names, primarily for customers in the United States. In fiscal year 2018, First Sales had annual sales of approximately $14 million.

“First Sales has developed industry leading products for the professional installer of in-home and commercial water treatment systems,” said Don Kenney, president of Franklin Electric’s North America Water Systems business unit, in a news release. “These products are sold through some of the same channels as Franklin’s existing products, and we look forward to continuing to serve First Sales’ customers with best in class quality, service, availability, innovation and cost.”


Franklin Electric produces and markets systems and components for the movement of water and fuel, and serves customers around the world in residential, commercial, agricultural, industrial, municipal and fuelling applications.

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