Franklin Electric wants to help water-well contractors and pump product dealers run their businesses smarter. The company’s Key Dealer Program provides a suite of services to help contractors distinguish themselves from their competition and elevate their business.
These services range from peace of mind through product protection, professional development and marketability.
Specific services include a website builder, Google AdWords marketing, Facebook setup and support, directory listing, scholarship aid, and homeowner referrals.
For example, the Google AdWords marketing service uses standard online advertising methods to promote businesses on relevant Google searches with ads developed by Franklin Electric experts to drive customers to contractors’ websites.